A common mistake when you have little recourse is to focus on core business, while stopping to think who they are competitors. A key information to design your strategy for the short and long term. As recommended Guy Kawasaki in the book I go crazy for your competitors to identify your opponents, analyzes who actually compete, taking into account both your main competitors and other side that may affect your consider.
Think, for example, that should be consider his future as competition speed lines? What about video conferencing business? That questions should be exercise for you and will help you defend your current position and identify future opportunities.
Beware on your opponents. Visit their sites, become his clients, ask a catalog, absolutely everything you should compare your competition For strategic information, monitor what is published about them and attending events involving its directors, in their eagerness to impress the audience in these acts tend to talk more than necessary.