The High-Technology, Protagonist of the Toy Fair in New York
February 18th, 2010
Among the seven thousand new products submitted this year stressed the bets technological focused on bringing the smallest to the world of their parents, who use “smart phones”.
Large companies such as Mattel or Fisher-Price have done of the technology the main feature of its new in this season for toys for children.
In statements to Efe, Agusto Silva, product engineer of Fisher-Price, said that for the new season the objective is to provide more technology and innovation to children’s games and, at the same time, “bring the party portable”.
“Children see how technology interacts in something as compact as mobile phones,” said Silva, and for that reason “many of these concepts be present in the market for toys from now.”
In this sense, one of the news of the Fair is the 2, whose name reminds the iPhone, which consists of a window laptop with six similar applications to that one could find in a “smart phone”.
This device, which can be used by children from three years, allows you to hear music or transfer pictures from a computer and work on them.
The social networks of fashion among the people have also had its impact on this issue and its presence has been felt in toys as a chip to the mascot of the child.
It is an electronic device that is placed in the collar of the animal and during the absence of master the chip transmitting information to the “twitter” staff of the mascot.
Despite the importance of the electronic in this edition, dolls traditional as Barbie remains one of the concerning the market children.
Shows of this was the choice of the new races of the blond doll that, in its 50 years, has been bachelor’s degree in engineering and tested fate as a reporter to television.
The International Toy Fair in New York is, next to similar conventions that are held annually in Nuremberg (Germany) and Hong Kong, one of the most important of the world, and brings together more than 1,100 manufacturers, distributors and importers of 21 different countries.
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Categories: Hi-Tech Business
