It is the Alliance between two parties that have traditionally had conflict relations. On the one hand, the owners and managers of the company; and on the other, their employees. Those who continue to think that “it is social sectors with interests in contradiction”, are anchored in ideological interpretations that have already been overtaken by history.

It is human beings who, although it is true that differ in many ways, it is also true that share in a very close its future. So much so that by share this vision/need open enormous potential for possible strategic alliances between them.
The reason is simple:
I. – there is a mutual dependence.
II.- both of them should the success of the company .
III.- some and others have already form part of something that already exists, it has a history, has some potential and has a future.
If these bases are clear to all, strategic alliances between them may be perfectly viable and produce enormous benefits for entrepreneurs and their workers.

The main advantage to make alliances between workers and employers is, without doubt, the achievement of an understanding between the productive factors keys, which in turn to the search and improvement of productivity, key piece in order to maintain best competitive levels.

This translates into multiple forms of cooperation. The important thing is to achieve a permanent commitment in the management specific to each will play make, within its scope in the company. For this, we must know with precision that is what is expected to each other. In addition, there are to establish mechanisms to permanent training in those basic aspects, in the observed shortcomings. We have to pay special attention to issues such as responsibility, discipline, communication skills, commitment, honesty, security and others.

Why? Because only in English, we are very few that we are dedicated to the theme of the Internet businesses, people have very little chance of choice. And if I have few competitors, at last I will have less strategic allies in which make promotions cross our different products or services.

The point that I want to reach is that the competition should not be a negative factor for thinking in starting a business on the Internet. In fact, when you are doing a prior analysis of market, trying to see if your product, its service or their enterprise, is going to have viability or not on the Internet, are that there is competition. In other words, that already exist other people that is providing solutions to the public goal to which you are running. And the best way to compete with these people or with its competition is to analyze exactly what the commercial proposition for them. Analyze exactly how they are selling, at what price they are selling, under what feature are selling and how are communicating with the target audience, do they have or have electronic newsletter? Do You Have tools that allow loyalty these potential customers? Or do not have?

Once you have collected all the intelligence of Marketing, and have succeeded in identifying what is its competence and what they are doing, is the ideal time for you between to differentiate themselves from them and to offer something better than what they are offering.

And not go to commit the mistake that many, and is differentiated only based on the price. In fact, some of my competitors believe that the best way to compete me is to compete with prices. I have a product that is on the subject X, they offer another product also on the same and the offer at half price, and believe that by selling at half price van to sell more, when this is a mistake. It is a mistake because if the quality of both products or the characteristics of both offers are not the same, obviously in latest I will end gaining myself. If my goal is to sell ten thousand dollars a month with a good product of $100, I know that I have to sell 100 products to win ten thousand dollars. While this person, would have to get 200 customers to make the same ten thousand dollars, or any figure of the we are talking about.

In a way that competition is not of prices, competition is of tenders, competition is in perceived value of your product, the difference is in the manner in which you packaged your product, in the manner in which you presents the information.

If this person is offering a digital book, you can offer the same -I am not saying that you copy their contents, or that steals the ideas to this person – but you generate a solution to the same problem in a different format. For example audio, for example videos, for example tele-seminars. For example, you can expand and give a better guarantee of satisfaction or return of the money. It is quite possible that its competitors, are not offering a warranty, you can provide a guarantee of 30, 60, 90 days, a year.

If the website of the other person is not very clear, it is not very easy to navigate, does not have a letter of sales hawker, you are responsible for differentiated in the manner in which is presenting the offer. Or, here is not a competition between products is not a competition among suppliers of solutions; it is a competition in achieving distinguished. But if you cannot differentiate, is not going to achieve positioned in the market. And if it cannot be positioning and is trying to sell cheap products, with good quality, regular or bad, because it is not going to get very far.

So, competition: healthy; many providers: healthy. Between more competitions, the more strategic alliances can do and more can make promotions crusades to dominate its market. The key is in the differentiation and positioning.