The lack of training coupled with the lack of guide to the export experience and marketer, has allowed many of those ambitious projects are not used properly. There is another segment of entrepreneurs who seek only the only benefit, the gains and the win ever more, capitalism pure, said thought makes largest the gap between that has more and that is less, cause discontent and discourages the production of quality, staying in the conformism of the producer and not to innovate new crops or methods of production.

That is why this country must change, but first we must change each of us, always thinking in the common good, well above the interests or group, not thinking of the exploitation for maximum gain, but in the sustainable utilization, which lead to the total satisfaction of all parties, from the producer until the final customer within a framework of fair trade.

The opportunities are and will always, but which are not exploited by those who more have, of entrepreneurs birds of prey or multinational corporations, because many of us more producers, that entrepreneurs who make it unfair trade, because among all we can distribute the products throughout the country, products of the highest quality, drawing correctly each of the production inputs.

In conclusion, the basis for development, is the organization, the active participation and commitment of all the links in the chain of production, if we make that our products are available and well distributed, we will succeed with the support of consumers, have economies of scale that will allow the clear development of the sectors to date, more unprotected

Analyze your competition

The aim of the analysis of the competition is to check the positions and factors to which you have to be very attentive to remain in the competitive battle for the market to which serve. In this way you can detect if your position allows you to enjoy a more advantageous situation, or, conversely, if you should give a twist to our current situation and take any decision or change of attitude.

For this test of your competitors is necessary to determine all the factors that are based the criteria for the purchase of the customers of that market in each of the various areas of the company: Marketing and commercial – Production – Administration – Technology. On each of the factors determined, should indicate whether the relative position of each of its competitors taken into consideration is better or worse than the position of your company.