5. Care over time.
If they are 5 minutes, please, do their presentation in 5 minutes. Not in 5 minutes with 10 seconds. Many presentations of business I have seen that try to use as long as possible to say the increased number of things possible. Well, I believe that less is better. Do not try to make presentations of 10 minutes with time of 5 minutes. Say too much only confuse your audience.

6. Presentation for dummies.
The expert in his business is not myself. Until it is possible, that I do not know a cucumber on its industry and how it should operate your business. So, at the time to present its business, keep simple, do not come into technicalities or strange things. In addition, to greater care if they are trying to “teach” something about your business, do not have much time and his audience cannot hold so much new information. In addition, who assured them that their audience is ready to learn everything that you want to say?

If I am at the hearing, what I want to see is a good business opportunity in what you do. Moreover, I need convince me that you know what they are talking about. If I confused with items that did not know or I bored with details, simply begin to read my messages in the Blackberry.

7. Care with humor.
Make jokes in a presentation of business is very, very risky. If nobody laughs, they will remain unemployed feeling as some stupid. They are very cautious with the joke to think make. Have to know in advance to his audience.
Moreover, nothing ensures that a joke go to focus the attention of the other in his presentation. You may laugh, but not necessarily continue listening.

8. The tricks are worse.
There are people who feel good draw attention with sounds, poles with slogans or tricks of magic. You can work, but also may end up in the worst of the ridiculous.
If it is vital for your business, use; but just enough to engage in its public and continue its presentation.

9. Prepare their responses.
There are issues that are universal for all businesses. Target Audience, for example. Every business has a target audience. Have to know what is and how it works by if your hearing did not understand.

The best thing is that during his presentation speak of such key issues, and avoid that others have to ask. The classic themes are the target market, business model, its competition, a strategy of sales and marketing, among others. In other topic we will talk about the last 6 things could be help to make a good presentation of business.

What is possible business without Marketing?
The value that generates Marketing has various beneficiaries: customers, the company or organization and society or community

Value for the client: a strategy is successful if the client perceived value in the offer of the company. This happens when the benefit perceived or obtained (needs satisfied) exceeds the slaughter perceived or done (costs) surpassing the competitors

Value in image entrepreneur: This benefit intangible can translate into tangible by growth in sales. A proper marketing strategy can achieve value in attributes rated by its customers, markets and the context of business (e.g., Ford with his strength; Beer Quilmes with social encounters; Prepaid and quality in benefits services; Supermarkets with the “lower price”, etc.).

Equivalent is the value of a brand, which may or may not “spill” on remaining products it offers a company (e.g., television programs of a channel; massive consumer products, etc.)
Other additional advantage is a possible generation of value for human resources, creating greater sense of belonging and pride that reinforces the commitment.

Economic value for the company: through the sales, the result of the use of marketing, a company earns revenues, which are then transformed into economic value for the company (surplus cash flow, reinvestments, etc.)
Or heritage value for the company: When the company increases its equity value beyond what accounting, with contribution of marketing generating future expectations that increase their value turnkey”. It is also brand value, for example, Microsoft or google, whose value is not assets but for being “standard” in software, achieved with development strategies of products and promotional support constant.

Shareholder Value: This dominant concept in the past decade is the yield economic that the shareholder or partner receives is wholesale value of their participation or in dividends. In addition, occurs when the increase is produced by the action of marketing strategies successful, in particular by brand value, launching new products or growth in capture of the market.

Value Partner-community: In an Organization without profit the economic value is replaced by the social value. Also the companies with for-profit have gain social when in addition to benefits for social purposes or community, can obtain returns in image derived from campaigns of public good for example.
Value for the country: For example, the success of exporting companies allows somehow associate the quality of products exported to the country of origin of the company. Personalities and institutions sports or scientific stationed abroad with national identity.

Then we found that there is a direct relationship between the success of Marketing and success in business, translated in results that generate value for the different participants of the world of business.

Analyze your competition

The aim of the analysis of the competition is to check the positions and factors to which you have to be very attentive to remain in the competitive battle for the market to which serve. In this way you can detect if your position allows you to enjoy a more advantageous situation, or, conversely, if you should give a twist to our current situation and take any decision or change of attitude.

For this test of your competitors is necessary to determine all the factors that are based the criteria for the purchase of the customers of that market in each of the various areas of the company: Marketing and commercial – Production – Administration – Technology. On each of the factors determined, should indicate whether the relative position of each of its competitors taken into consideration is better or worse than the position of your company.

There are to promote some tension disruptive within the organization, able to keep ‘open the door’ to innovation. A deep analysis of the needs of customers we reveal interesting opportunities for improvement of the advantages of a product or service. The virtuous circle of sustainability for the future lies in a corporate management integral to the customer. The exchange of returns or swap generates additional returns that impact directly on the account of results.

The reality often leaves in a bad place to the goodwill when it comes time to measure the results of these investments in Marketing. What are the most reliable indicators to measure the results? Can you measure the impact on the benefits of a strategy for specific customers? What actions can be implemented to increase the benefits? How is calculated the profitability per customer segments? Ultimately, how can overcome the mistrust of the financial more suspicious?

This skepticism contrasts with the importance that the organizations give the intangible, starting with the value of the client or the mark. In fact, recent studies show that 50% of the value of a company consists essentially of intangible assets, compared barely 20% of 40 years ago and are precisely the intangible has largely responsible for the market capitalization of a company, crediting to its generating capacity of sales and cash flows, which in turn driving the price of shares.