It is right if they say that this is nothing new. The real things to must know is how the quality and productivity systems have structure, budgets, processes and standards (like ISO) to help implement them ? Literally all companies have implemented these processes. There are already too many mysteries about the quality and productivity.

Now the questions center on the implementation of innovation systems. Now you can ask yourself: How is the innovation system of your company? What is the structure committed to innovate? What about the budget? How many hours per week committed to initiation workers? What actions are defined to control it this finds?

To say that your company is creative and innovative isn’t credible if we can’t respond adequately to these questions. Nevertheless, we must first answer a more rudimentary question: what is innovation ? Innovation is the knowing and deliberate action to produce, build or produce something new to positively affect a link in the value range of the company.

Not always the public that you thinks is that it wants to you, so that an adjustment will be performed. See the case of cars, many years are going the same direction, with just a different vehicle design and some options, when suddenly, some company has revolutionized the cost of a car. So far we have been seeing to companies who have chosen to make the volume, with low prices, but we have examples of great success in the high luxury.

Anyway, it’s not just low price, fast delivery, quality service, marketing and accurate that determine the success of your business, it’s all a matter of direction but that it take effect, the best you must first ask two questions:

Do you know who is your customer? After answer the question, you must know that consumer would have access to your product? With these well-defined answers, you are half way to walk a path of success, accurate and well structured.