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'Little Black Book' Movie Illustrates Mainstream Adoption of palmOne Handhelds Wednesday, August 4 2004
When Revolution Studios' "Little Black Book" hits movie theaters nationwide on Aug. 6, palmOne, Inc. (Nasdaq: PLMO) will make its first major onscreen film debut in the romantic comedy, which will be released by Columbia Pictures.
In "Little Black Book," Stacy Holt (Brittany Murphy), an associate producer for daytime talk show hostess Kippie Kann (Kathy Bates), is frustrated when her boyfriend Derek (Ron Livingston) refuses to discuss his past relationships. With the encouragement of co-worker Barb (Holly Hunter), she delves into his palmOne(TM) handheld to learn about his ex-girlfriends. The digital footprints of past and present romances are kept on a Tungsten(TM) C handheld from palmOne. This little black book, used for work and play, is the technology star of the film.
Although it's not unusual for technology to appear in an action or science fiction film, this is the first romantic comedy centered on a palmOne handheld. Vibrant and colorful, the Tungsten C handheld from palmOne becomes the technology star of the film when it plays a vital role in the movie's plot as the source of Derek's secret love information. This movie signals a major shift in mainstream market adoption and cultural perceptions about handhelds -- moving from business tools and consumer convenience to an established place in popular culture. Since its introduction of the Palm(TM) Pilot in 1996, palmOne has sold more than 26.4 million handhelds and smartphones. palmOne and its products have become cultural icons that need no explanation to the millions of people who will see "Little Black Book."
"palmOne created the handheld category, and now it's the de facto standard," said Elaine Goldsmith-Thomas, a partner in Revolution Studios and one of the film's producers. "When we were making the 'Little Black Book' movie, we knew it had to be a Palm handheld. The only question in our minds was, 'which one?'"
During the past 12 months, palmOne worked closely with Revolution Studios to make sure that the cast and crew were comfortable and up-to-speed using the latest features, such as how to store a digital color image on the handheld. At the New York movie premiere, palmOne equipped the cast with new Zire(TM) 72 handhelds, the hottest multimedia device, capable of shooting video and still photos as well as playing MP3s.(1) In addition to the Zire 72 handhelds, the cast also received one-of-a-kind black leather handheld cases designed by Vaja, embossed with movie title, "Little Black Book," and the stars' names. Similar cases are available from palmOne online at www.palmone.com/persona.
"While normally this type of product placement is paid, palmOne did not pay fees to place its products in this movie," said Page Murray, vice president of marketing for palmOne. "We were honored when Revolution Studios selected palmOne handhelds. We love how the tech-savvy screenwriters created an interesting movie plot while highlighting the way people are using handhelds for work and play."
Sweepstakes
palmOne's "Little Black Book" sweepstakes offers cool and fun prizes through Aug. 31. All entries are free of charge and do not require a purchase. Detailed sweepstakes information and rules are available at www.palmOne.com/littleblackbook.
Source: palmOne Inc. News
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