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New Version of Handango InHand Will Offer Content from USATODAY.com, The Weather Channel and MarketWatch Wednesday, April 5 2006
LAS VEGAS, Nevada - CTIA Wireless 2006 - April 5, 2006 - Today, Handango, the leading provider of mobile content, announced it will be releasing a new version of Handango InHand(TM) for BlackBerry(R). The enhanced version of InHand will offer customers on-device access to best-in-class applications as well as the latest news stories from USATODAY.com, weather forecasts from The Weather Channel and stock information from MarketWatch. Additionally, InHand will offer a direct-to-device ringtone download service. The new InHand for BlackBerry will support the BlackBerry 7100, 7200, 7500 and 8700 series of devices.
Over the past year, the Handango InHand client has seen phenomenal growth. Sales through InHand increased more than 800 percent and the number of client downloads increased more than 400 percent in 2005, showing that customers are eager to download content directly from their smartphones. Overall, the BlackBerry version of InHand has been one of the most popular clients since its launch, reflecting the rapidly growing number of BlackBerry customers on Handango's network of sites.
New Features
With this upgrade of Handango InHand for BlackBerry, the client will include:
- Information Services - Access to premium content directly from these market-leading providers:
- USATODAY.com - Top headlines and stories covering a variety of topics
- The Weather Channel - Worldwide weather conditions and forecasts
- MarketWatch - In-depth stock quotes and information
- Versaly - Hundreds of popular and classic top-quality ringtones
- Automatic Updates - Fresh content and promotions delivered automatically at user-defined intervals
- Featured Products - Dynamic product recommendations picked from the InHand catalog of certified applications
- Streamlined Commerce - Sleek and secure purchase process with integrated bill-to-phone and account functionality
- Enhanced Experience - Crisp new interface with updated screens, menus and graphics
"With our new content partnerships and enhanced user functionality, we're taking the InHand experience to new heights for both customers and partners," said Randy Eisenman, president and chief executive officer for Handango. "Our customers gain access to even more premium content right from their devices. Further, mobile operators and handset manufacturers can utilize InHand's stickiness to drive additional data revenue and increase subscriber loyalty."
"Our readers are busy, working professionals who are always on the go. Handango InHand allows us to provide customers with a quick, simple way to find and download mobile content as well as to stay current with news and trends that can benefit them both personally and professionally," said Matt Jones, director of mobile projects for USATODAY.com.
"The combination of The Weather Channel and InHand offers BlackBerry customers easy access to weather updates when they are on the go and need it most," said Louis Gump, vice president of mobile for The Weather Channel Interactive. "This is a great opportunity for us to work with Handango to provide our weather data via InHand as well to provide customers a simple path to The Weather Channel mobile download, our premium mobile application."
Pricing & Availability
The new version of InHand for BlackBerry will be available for download later this month at http://www.handango.com/inhand. In addition to BlackBerry, Handango InHand supports smartphones and wireless handhelds utilizing Palm OS(R), Symbian OS(TM) UIQ and S60, and Windows Mobile for Pocket PC and Smartphone. All versions of Handango InHand are available for download at no charge.
Developers interested in distributing their applications through the InHand catalog can contact a Handango representative for requirements through partners@handango.com. Operators and device manufacturers interested in licensing Handango InHand can contact inhand@handango.com.
Mobile operators, device manufacturers and brands who offer Handango InHand include Sprint, Verizon Wireless, Alltel, TELUS Mobility, Dobson Cellular, BenQ, Telstra, Brightpoint and many more.
Screenshots
Screenshots of Handango InHand are available for download at http://www.handango.com/inhand. Please email ashley@handango.com if more screenshots are needed.
To see a demo of the new version of Handango InHand for BlackBerry, please visit Handango's booth #5275 at CTIA Wireless 2006 in Las Vegas.
About Handango
Handango is the leading provider of mobile content bringing more than 190,000 digital titles to market through an extensive global distribution network that reaches millions of mobile customers. Handango's application management and provisioning platform, Handango AMPP, has been chosen as the mobile content delivery platform for Samsung, Nokia, Motorola, Verizon Wireless, Sprint, Cingular Wireless, T-Mobile, Orange, Microsoft, HP, Sega Mobile, AOL and more than 100 others. For more information, visit http://corp.handango.com.
Source: Handango
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