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Ericsson announce the winners of Mobile Application Awards 2004  Thursday, December 2 2004

Ericsson rewarded yesterday, at a ceremony in Zurich, Switzerland, the winners of this year's best mobile applications in its annual Mobile Application Awards. The winning companies are Gavitec AG, Wayfinder Systems AB, Artificial Life Inc. and Softhouse Nordic AB.

The Ericsson Mobile Application Awards is an international competition organized and run by Ericsson. The purpose of the Awards is to find the best, market-ready mobile applications focusing on services that add value, create convenience and make daily life and work easier and more efficient.

Over two hundred applications from 34 countries where submitted for the 2004 Awards. Twelve finalists where selected in four categories, based on criteria such as professionalism, market potential, innovation, consumer friendliness and ease-of-implementation by the operators and the media industry.

The finalists came from Australia, Germany, Sri Lanka, Sweden, Hong Kong, Austria, USA, and the UK.

The four winning applications are:

"Best Mobile Enterprise" - Gavitec AG from Germany with Lavasphere, a very convenient barcode reader solution that can be used for all kinds of solutions e.g. mobile ticketing or product information.

"Best Information Application" - Wayfinder Systems AB from Sweden with Wayfinder EuroNavigator that turns the mobile or smartphone into a GPS-based voice guided fully-fledged navigation system.

"Best Mobile Gaming" - Artificial Life Inc. from Hong Kong with V-girl, an interactive 3D role playing real life simulation for 3G.

"Best Mobile Entertainment" - Softhouse Nordic AB from Sweden with Twin Factor, a fun application that lets your mobile tell you whom you resemble and to which degree.

The finalists got the unique opportunity to present their services live to an exclusive audience comprising of executives from mobile network operators, venture capitalists and other industry players.

The winners were selected by the audience through live SMS voting.

"With 3G commercially launched in many parts of Europe and Asia attractive applications are of great importance for not only the consumers but also for operators, vendors and the content industry,"
said Carl-Henric Svanberg, Ericsson President and CEO. "The Ericsson Mobile Application Awards proves that developers worldwide provide incredible creativity that will result in real business opportunities ready for market launch."

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership.
Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.


Source: Ericsson




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