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Demand for Mobile Access to Social Networking Sites Growing Monday, August 21 2006
IRVINE, Calif., August 21, 2006—Skweezer users are visiting social networking sites with increasing frequency, displacing traditional Web portals and search engines among the list of most visited sites.
According to Greenlight Wireless, MySpace is the first social networking site to appear among the top five most highly visited sites by Skweezer's mobile users, which was determined by a weekly traffic report generated for the first week of August. Similar sites that allow users to share information and meet online, such as Flickr, del.icio.us, and Friendster, have also experienced rapid uptake by Skweezer users in recent months. As a result of the growing popularity of link sharing services, Skweezer has a new feature that allows users to save browsing favorites to del.icio.us, Furl, Simpy or BlinkList from their cell phone or PDA.
"In the last quarter, we've partnered with a number of search, bookmarking, RSS, and shared media sites to mobile-enable their content," says Kevin Perkins, CEO of Greenlight Wireless. "When combined with Advertizer, our mobile advertising solution, these social networks can now effectively monetize their free content onto the third screen."
Skweezer is a free service that optimizes Web pages, searches, and e-mail for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a "wireless gateway" to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer includes an e-mail client, RSS reader, address book, site directory, and other useful features designed specifically for the mobile environment. Skweezer is also completely platform independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices.
About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile and desktop environments.
On the Net: Greenlight Wireless site: www.greenlightwireless.net
Advertizer site: www.advertizer.net
Skweezer site: www.skweezer.net
Source: Greenlight Wireless
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