Four Steps to Arm the Marketing Plan

There is many articles you can found about marketing plan or marketing strategy and this four steps to arm the marketing plan could be the one of your references:
1) Select target markets: Identify needs of customer segments that can best meet and with those who make money, discarding the unprofitable.
Put the focus: Identify customers needs more profitable, dominating a niche market where it has strengths.
Target: Divide the market in groups with similar characteristics that require similar products.
Shape: know your customer by segment, identifying
They need and value, which benefits expected and behavior of purchase
2) analyze their target markets: Gather information and draw conclusions quantitative (number of customers, they spend, etc. ) and qualitative (because they buy, who likes and dislikes, they need, etc. )
Characteristics of our company: Identify key aspects of our business: products and services; customer segments; sales channels; etc.
Performance employer: the extent to which we can meet the needs of our segments. Use the SWOT analysis. (Strengths, Weaknesses, Opportunities and Threats).
Analysis of our competitors: Make a SWOT for our major competitors.
3) Measure the target market: Evaluate each segment of the market, determining where it is the largest sales potential, that new products can offer, improvements, etc.
Identify with that tale for “attacking the market”:
Identify resource requirements: Do I count with human and material resources successfully act?
Identify opportunities of differentiation: can we win at least a comparative advantage and differ (in the “mind of the customer”) at key points of the business?
Access current market and potential: forecast sales formulating 3 cases (optimistic, realistic and pessimistic) and measure the economic return of each action.
4) Develop the actions: Plan that is going to do and acting (advertising, promotion, direct sales, etc. ) Receive feedback. Control diversions of reality versus as planned and quantify results.
Applying tactics of communication and sell:
Press and Public Relations: Stimulating demand through news media or public presentations. E.g. Seminars and workshops; sponsorships; articles in magazines; exhibitions; etc.
Advertising: In mass media pay or “by exchange” (radio, TV, online, newspapers, magazines; public road; brochures, etc. )
Sell Custom: Presentation of a product in direct contact with the potential customer. E.g. sales force; e-mail; telemarketing; by mail; etc.
Sales Promotion: Incentives of short-term to stimulate the purchase quick of a product. E.g. Offers by time; rebates and discounts; competitions, demonstrations, etc.
Mechanisms of Feedback: Receive information from customers on its satisfaction, needs and the evaluation of our products, services and company.

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