Are you thinking in starting a business, put a web or write a book on some thematic and do not know where making there? Because I put this idea, do so for Dummies.
What is a Dummy? In fact I do not know when it emerged this word or find a decent definition in the network about Dummies; however, so widespread that words the vast majority dovetail me that Dummy does not mean something else that Beginners.
Looking at the library a manual about autos after giving me a flop with my car found a mechanics manual “for Dummies” , excellent, sea this addressed directly to people who have no idea of something, but you want or need to have information relevant to certain issue in particular.
A web may be focused in the same way, who writes a blog or develops a web is not always an expert on the subject, but that should not be a barrier to that raid in any business or undertaking something showing how much we know, perhaps not a professional level but with valuable information.
A Dummy is not necessarily an ignorant of the Internet, because the best hacker of the world can be a Dummy in basic kitchen and given the need to find information on the subject and that is why a web geared specifically for Dummies of particular matter shall be ideal for attracting visitors.