Benefit of a business own profitable is must to do because in the world level we need to able to generate sales and take profit. There is a strategy that presents a sharp inconsistency, because, on the one hand, they are looking get thousands or millions of new consumers, but, on the other hand, the business models are poorly suited to potential markets for consumption and responds to the small segment of the population local or regional, while the business in the system in redo or also called for network marketing or multilevel, is the training staff of the independent distributors and consumers to reach more people local, national and international with the new tools of global communication.
Therefore, arises at world level since makes approximately 60 or 70 years, the system multilevel known for several names such as: network marketing, networked system, and so, that in the poor emerges a hope through the methods of compensation generate monetary value all actors, involved in areas where presents failures the market and/or allows overcome some vicious cycles of poverty that is located trapped the population, so that, it becomes ways to enhance the self-esteem and personal development, through a business own profitable, comes to be the secret of success. The companies who opt for the system of multilevel depend on the decisively in how training in the development socio-economic powered.
The characteristic of the population with low incomes require a business model that the barriers of tickets have viability and fits the costs to the difficult circumstances of the environment, i.e. a minimal investment with great profitability. These populations are characterized by develop their economic activities in commercial activities informal, living in remote rural areas or marginal neighborhoods or illegal in urban areas, are not attached to the banking and do not have basic services.
For all this, are recommended the following points for linking the multilevel in the commercial management of a company.
1. – Learning to know the segment which is going to lead, i.e., culture, lifestyle, needs, etc.
2. – Not give attention only in the price of the product to service.
3. – Access to the product or service, giving a shift to the strategy to move closer to these populations and using distribution channels in the place of these populations.
4. – Alliances with other players to raise its conception of life, through a product or service that raise the fulfillment of the person and self-esteem.
5. – Permanent training presence or by the various modern means of communication.
6. – Appropriate technologies for the product or service.
7. – Business inclusive, making these communities share in our business or organization, and why not, promote the micro enterprise.