The business plan is a document that helps the businessman to analyze the market and planning the strategy of a business.
The plan is used both for a large company as for a small enterprise. In various stages of the life of a company is necessary to establish through a document the essential aspects of projects that may be related to launch of new products, improving existing products, change or expand local to increase production capacity, support an order of credit or interest a potential partner.
“The business plan allows through a document gather all the information needed to assess a business and establish general parameters for its implementation”.
In the document sets out the nature of business, the objectives of the employer and the actions that are required to achieve these objectives. It is similar to a map of “routes”. It must be capable of guiding the employer through a maze of business decisions and alternatives to avoid “wrong way” and “impasses”.
The implementation of a project depends not only on a “good idea”, it is also necessary to demonstrate that it is viable from the point of view economic and financial.
In the business plan dominated by economic and financial aspects, but it is also crucial information that is related to human resources, strategic proposals, commercial and operational.