Analyze your competition and what is the relative strength of each of your most direct competitors allows you to get a very important information to evaluate your competitiveness, current and future. Because your competitive capacity is not based both on if you are more or less strong and well-organized, but as you perceive the market among all the alternatives to offer existing ones.
The aim of the analysis of the competition is to check the positions and factors to which you have to be very attentive to remain in the competitive battle for the market to which serve. In this way you can detect if your position allows you to enjoy a more advantageous situation, or, conversely, if you should give a twist to our current situation and take any decision or change of attitude.
For this test of your competitors is necessary to determine all the factors that are based the criteria for the purchase of the customers of that market in each of the various areas of the company: Marketing and commercial – Production – Administration – Technology. On each of the factors determined, should indicate whether the relative position of each of its competitors taken into consideration is better or worse than the position of your company.